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# Agur Jõgi
Guides engineering at Pipedrive, building outcome-focused teams through developer happiness.

## About

Agur Jõgi guides engineering at Pipedrive, shaping the technical direction for a CRM platform used by over 100,000 companies. He focuses on shifting output-driven engineering teams toward product-led growth systems based on real customer outcomes.

A core part of his approach is prioritizing developer happiness to drive company success. He actively works to remove friction from daily workflows, using granular feedback tools to track and improve engineering sentiment. By clearing out minor obstacles, he builds healthier, faster-moving teams that can ship better products.



## Past Sessions

### World Congress 2026 Europe · July 8, 2026
Berlin, Germany
- [Building an agentic software factory: How we rebuilt product development at Pipedrive](https://www.wearedevelopers.com/videos/100261-building-an-agentic-software-factory-how-we-rebuilt-product-development-at-pipedrive) · 30 min · 🎥 Watch recording

### World Congress 2025 · July 9, 2025
Berlin, Germany
- [Happy engineer, happy company - how to optimize engineering productivity](https://www.wearedevelopers.com/events/world-congress-2025/sessions/560-happy-engineer-happy) · 30 min



## Videos

- [Building an agentic software factory: How we rebuilt product development at Pipedrive](https://www.wearedevelopers.com/videos/100261-building-an-agentic-software-factory-how-we-rebuilt-product-development-at-pipedrive) · Agur Jõgi


## Links

- [LinkedIn](https://www.linkedin.com/in/agurjogi/)