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# Aneta Bochenek
Global Employer Branding Lead using data to build brand strategies that attract talent.

## About

Aneta Bochenek shapes how people see companies from the outside. As the Global Employer Branding Lead at StoneX Group Inc, she focuses on building authentic brand strategies that actually attract talent.

She looks beyond basic logos and marketing copy, using hard metrics to track what works. Aneta balances creative efforts—like podcasts and social campaigns—with clear analytics to see what genuinely resonates with candidates. Whether she is questioning old assumptions or proving the value of a new initiative, evidence guides her approach to employer branding.



## Past Sessions

### World Congress 2025 · July 9, 2025
Berlin, Germany
- [Beyond the Logo: Data-Driven Employer Branding](https://www.wearedevelopers.com/events/world-congress-2025/sessions/692-beyond-the-logo-data) · 30 min