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# Annika Grosse
Data and AI lead at Avanade focused on the future of consumer tech and retail.

## About

Annika Grosse directs the global data and AI practice at Avanade. She focuses on how artificial intelligence changes the retail landscape—moving beyond the hype to see how it alters back-room inventory and completely overhauls the customer experience.

She pays close attention to practical applications of generative AI in product design. Her recent panel discussions break down how consumer brands now co-create with buyers, constantly adjusting to match real-time lifestyle shifts and market demands.



## Past Sessions

### World Congress 2025 · July 9, 2025
Berlin, Germany
- [Intelligence Everywhere: The Future of Consumer Tech](https://www.wearedevelopers.com/videos/1702-intelligence-everywhere-the-future-of-consumer-tech) · 30 min · 🎥 Watch recording



## Videos

- [Intelligence Everywhere: The Future of Consumer Tech](https://www.wearedevelopers.com/videos/1702-intelligence-everywhere-the-future-of-consumer-tech) · Alejandro Saucedo, Annika Grosse, Leif Lindner