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# Arvid Ottenberg
Building the future of AI-first software development as Senior Product Manager for IBM Bob.

## About

Arvid Ottenberg shapes how enterprise teams build software with AI. As a Senior Product Manager for IBM Bob, he focuses on the shift toward "Software 4.0"—an era where orchestrated agents handle the conception, building, and maintenance of complex systems.

His work explores the practical reality of generative AI in enterprise environments. He is focused on moving developers beyond small-scale experiments to applying AI across the entire software lifecycle.



## Past Sessions

### World Congress 2026 Europe · July 8, 2026
Berlin, Germany
- [Can This Elephant Dance? IBM Bob and the Future of AI-First Software Development](https://www.wearedevelopers.com/videos/100256-can-this-elephant-dance-ibm-bob-and-the-future-of-ai-first-software-development) · 30 min · 🎥 Watch recording



## Videos

- [Can This Elephant Dance? IBM Bob and the Future of AI-First Software Development](https://www.wearedevelopers.com/videos/100256-can-this-elephant-dance-ibm-bob-and-the-future-of-ai-first-software-development) · Neel Sundaresan, Arvid Ottenberg