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# Augustin Gottlieb
QA Director at Merkle Denmark breaking down the good, bad, and ugly of test automation.

## About

Augustin Gottlieb leads quality assurance at Merkle Denmark. He focuses on the reality of adding test automation to projects, helping teams avoid the common loop of endlessly switching tools without seeing real results.

He tackles the business side of testing, from measuring return on investment to getting stakeholder buy-in. Drawing on real-life case studies, he breaks down exactly why some automation efforts succeed while others fall apart.



## Past Sessions

### World Congress 2025 · July 9, 2025
Berlin, Germany
- [How to add test automation to your project: The good, the bad, and the ugly](https://www.wearedevelopers.com/videos/1668-how-to-add-test-automation-to-your-project-the-good-the-bad-and-the-ugly) · 30 min · 🎥 Watch recording



## Videos

- [How to add test automation to your project: The good, the bad, and the ugly](https://www.wearedevelopers.com/videos/1668-how-to-add-test-automation-to-your-project-the-good-the-bad-and-the-ugly) · Augustin Gottlieb


## Links

- [LinkedIn](https://www.linkedin.com/in/augustin-gottlieb-pequeno/)