> Markdown version of [/@ben-haefele](https://www.wearedevelopers.com/@ben-haefele). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

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# Ben Haefele
Leads product and design at Webflow, building tools for humans and AI agents.

## About

Ben Haefele leads product and design at Webflow, shaping how the platform evolves for enterprise teams. Before stepping into the Chief Product Officer role, he co-founded the app-building platform Adalo.

He focuses on how platforms can serve both humans and machines. His work explores what happens when AI agents become primary users of developer tools—reading docs, operating interfaces, and shipping code alongside their human counterparts.



## Past Sessions

### World Congress 2026 North America · September 23, 2026
San José, CA
- [Rethinking Developer Tools for the Agent Era](https://www.wearedevelopers.com/videos/100613-rethinking-developer-tools-for-the-agent-era) · 30 min · 🎥 Watch recording



## Videos

- [Rethinking Developer Tools for the Agent Era](https://www.wearedevelopers.com/videos/100613-rethinking-developer-tools-for-the-agent-era) · Han Wang, Sam Bhagwat, Ben Haefele, Ignacio Riesgo