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# Freya Menzel
Product Lead at iDOO building AI for legacy industrial systems.

## About

Freya Menzel builds AI products for legacy industrial systems as a Product Lead at iDOO. She focuses on using edge computing and MACH principles to modernize complex environments where machines are decades old and data lives in silos.

Rather than pushing for full platform replacements, Freya finds ways to incrementally integrate AI into established factory infrastructure. Her work demonstrates how multimodal AI agents can bridge the gap between people and machines without disrupting daily operations. She is based in Berlin.



## Past Sessions

### World Congress 2026 Europe - Virtual Stage · June 30, 2026
Online
- [Industrial AI: Built for reality, operation, and people](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1558-industrial-ai-built)




## Links

- [LinkedIn](https://www.linkedin.com/in/freyamenzel/)