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# Holger Hammel
VP of Engineering at HelloFresh scaling global consumer apps.

## About

Holger Hammel builds and scales consumer products at HelloFresh. As VP of Engineering, he leads the teams behind the apps and digital services customers use across all their global brands.

He focuses on connecting technical execution with practical business outcomes. Over the last fifteen years, Holger has built fast-moving engineering organizations at eBay, Aiven, and OneFootball. His talks often cover the realities of shipping reliable software at scale through observability and what it takes to move AI out of the prototype phase.



## Past Sessions

### World Congress 2026 Europe · July 8, 2026
Berlin, Germany
- [The Last Mile of AI: From Prototype to Production](https://www.wearedevelopers.com/videos/100198-the-last-mile-of-ai-from-prototype-to-production) · 30 min · 🎥 Watch recording



## Videos

- [The Last Mile of AI: From Prototype to Production](https://www.wearedevelopers.com/videos/100198-the-last-mile-of-ai-from-prototype-to-production) · Clemens Wasner, Holger Hammel, Martin Remmelgas, Max Jacobson, Marius Cosareanu