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# Johanna Heise
Head of Brand at heise, focusing on generational transitions in family businesses.

## About

Johanna Heise runs brand strategy at heise. She spends her time figuring out how established family companies can modernize their identity without erasing their history.

She focuses on the mechanics of generational change and the realities of succession. Her work explores what actually happens during leadership transitions, digging into how family businesses can turn a founder's original vision into a lasting legacy rather than a structural bottleneck.



## Past Sessions

### World Congress 2025 · July 9, 2025
Berlin, Germany
- [When Vision Becomes Legacy: Generational Change in Family Businesses](https://www.wearedevelopers.com/videos/1486-when-vision-becomes-legacy-generational-change-in-family-businesses) · 30 min · 🎥 Watch recording



## Videos

- [When Vision Becomes Legacy: Generational Change in Family Businesses](https://www.wearedevelopers.com/videos/1486-when-vision-becomes-legacy-generational-change-in-family-businesses) · Johanna Heise, Rudi Bauer