> Markdown version of [/@kent-frederiksen](https://www.wearedevelopers.com/@kent-frederiksen). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Kent Frederiksen Designing global reward systems and employee value propositions at The LEGO Group. ## About Kent Frederiksen designs reward systems and employee value propositions at The LEGO Group. He manages everything from well-being and hybrid work policies to executive compensation, helping the company adapt to a shifting global workforce. His talks explore how changing demographics impact talent retention. He breaks down the evolving expectations of employees and shares practical approaches organizations can take to attract the right people. ## Past Sessions ### World Congress 2026 Europe 路 July 8, 2026 Berlin, Germany - [How to Attract & Retain in a fast moving environment](https://www.wearedevelopers.com/videos/100045-how-to-attract-retain-in-a-fast-moving-environment) 路 30 min 路 馃帴 Watch recording ## Videos - [How to Attract & Retain in a fast moving environment](https://www.wearedevelopers.com/videos/100045-how-to-attract-retain-in-a-fast-moving-environment) 路 Kent Frederiksen ## Cappuccino with HR - [Beyond Paychecks: Designing Reward Systems for a Meaningful Employee Experience](https://www.wearedevelopers.com/videos/1777-beyond-paychecks-designing-reward-systems-for-a-meaningful-employee-experience) 路 Rudi Bauer, Kent Frederiksen