> Markdown version of [/@madalena-costa](https://www.wearedevelopers.com/@madalena-costa). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Madalena Costa Lead Product Designer at Glanceable building systems for sustainable user growth. ## About Madalena Costa builds products for long-term engagement as the Lead Product Designer at Glanceable. Outside of her main role, she runs the *Down the Rabbit Hole* podcast to explore tech trends and serves as a Google Women Techmakers Ambassador. Her work focuses on smart product growth and new technologies. Her talk on the retention flywheel breaks down how to build systems that reduce user churn. She also speaks on the practical ways artificial intelligence is shifting the creative process and user-driven design strategies. She co-leads the Ladies that UX Lisbon community. ## Past Sessions ### World Congress 2026 Europe - Virtual Stage 路 June 30, 2026 Online - [Designing the intelligence layer: The future of products beyond interfaces](https://www.wearedevelopers.com/videos/2122-designing-the-intelligence-layer-the-future-of-products-beyond-interfaces) 路 馃帴 Watch recording - [The age of agency: When products start to think and act](https://www.wearedevelopers.com/videos/1925-the-age-of-agency-when-products-start-to-think-and-act) 路 馃帴 Watch recording ### World Congress 2025 路 July 9, 2025 Berlin, Germany - [The retention flywheel: designing products people don鈥檛 want to leave](https://www.wearedevelopers.com/videos/1423-the-retention-flywheel-designing-products-people-don-t-want-to-leave) 路 30 min 路 馃帴 Watch recording ### World Congress 2024 路 July 17, 2024 Berlin, Germany - [Insight into AI-Driven Design](https://www.wearedevelopers.com/videos/1016-insight-into-ai-driven-design) 路 30 min 路 馃帴 Watch recording ## Videos - [Designing the intelligence layer: The future of products beyond interfaces](https://www.wearedevelopers.com/videos/2122-designing-the-intelligence-layer-the-future-of-products-beyond-interfaces) 路 Madalena Costa - [The age of agency: When products start to think and act](https://www.wearedevelopers.com/videos/1925-the-age-of-agency-when-products-start-to-think-and-act) 路 Madalena Costa - [The retention flywheel: designing products people don鈥檛 want to leave](https://www.wearedevelopers.com/videos/1423-the-retention-flywheel-designing-products-people-don-t-want-to-leave) 路 Madalena Costa - [Insight into AI-Driven Design](https://www.wearedevelopers.com/videos/1016-insight-into-ai-driven-design) 路 Madalena Costa ## Links - [LinkedIn](https://www.linkedin.com/in/madalenafigueirasdacosta/)