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# Marcel Sim
Head of Growth at Dash0 focused on OpenTelemetry-native observability.

## About

Marcel Sim drives brand and go-to-market strategy at Dash0. After spending two decades in IT consulting, he shifted into sales leadership, where he previously built up Instana across the EMEA region.

For the past ten years, Marcel has zeroed in on observability. He helps engineering organizations understand the shift toward OpenTelemetry-native architectures, advocating for open standards and tools that push beyond isolated dashboards.



## Past Sessions

### World Congress 2024 · July 17, 2024
Berlin, Germany
- [Startup Presentation: OpenTelemetry-native: The future of Observability](https://www.wearedevelopers.com/events/world-congress-2024/sessions/137-startup-presentation) · 5 min