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# Martyna Prus
Employer Branding Lead at CD PROJEKT RED shaping talent strategy with data.

## About

Martyna Prus shapes how talent views one of gaming's notable studios as the Employer Branding Lead at CD PROJEKT RED. 

She focuses on the mechanics behind a strong team culture, balancing hard analytics with creative strategy. Her recent work explores how companies can move beyond basic marketing, using data to measure the real impact of content like blogs and podcasts on candidate engagement. Rather than relying on guesswork, Martyna helps teams figure out what actually resonates with future hires.



## Past Sessions

### World Congress 2025 · July 9, 2025
Berlin, Germany
- [Beyond the Logo: Data-Driven Employer Branding](https://www.wearedevelopers.com/events/world-congress-2025/sessions/692-beyond-the-logo-data) · 30 min




## Links

- [LinkedIn](https://www.linkedin.com/in/martyna-prus/)
- [Blog](https://www.cdprojektred.com/en/blog)