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# Nico Seyboth
Vision-to-Value Specialist building connected digital ecosystems at INTERSPORT.

## About

Nico Seyboth connects fragmented systems to build integrated digital ecosystems for retailers at INTERSPORT. As a Vision-to-Value Specialist, he focuses on understanding end-to-end business processes to figure out what actually needs fixing.

He relies on rapid iteration and data analysis to test new ideas. By combining fast prototyping with real user research, Nico ensures new tools tackle genuine inefficiencies instead of just adding complexity.



## Past Sessions

### World Congress 2025 · July 9, 2025
Berlin, Germany
- [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) · 30 min · 🎥 Watch recording



## Videos

- [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) · Nico Seyboth, Silvia Schreier