> Markdown version of [/@robert-hoffmann](https://www.wearedevelopers.com/@robert-hoffmann). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Robert Hoffmann AWS Senior Solutions Architect focused on observability and developer productivity. ## About Robert Hoffmann builds and scales cloud architectures at AWS. As a Senior Solutions Architect, he guides major retail brands through complex technical implementations, drawing on his history of running cloud-native systems for telecommunication companies during the early days of Docker and Kubernetes. Beyond infrastructure as code and observability, Robert focuses heavily on developer productivity. He frequently challenges the hype around massive internal platforms, advocating instead for measurable, pragmatic tools that actually help engineering teams ship code faster without boiling the ocean. ## Past Sessions ### World Congress 2024 路 July 17, 2024 Berlin, Germany - [Forget Developer Platforms, Think Developer Productivity!](https://www.wearedevelopers.com/videos/1121-forget-developer-platforms-think-developer-productivity) 路 30 min 路 馃帴 Watch recording ## Videos - [Forget Developer Platforms, Think Developer Productivity!](https://www.wearedevelopers.com/videos/1121-forget-developer-platforms-think-developer-productivity) 路 Christian Denich, Robert Hoffmann - [Stop configuring infrastructure, start coding it!](https://www.wearedevelopers.com/videos/464-stop-configuring-infrastructure-start-coding-it) 路 Robert Hoffmann ## WeAreDevelopers LIVE - [Forget Developer Platforms, Think Developer Productivity!](https://www.wearedevelopers.com/videos/884-forget-developer-platforms-think-developer-productivity) 路 Robert Hoffmann, Christian Denich - [Program your infrastructure with CDK and TypeScript](https://www.wearedevelopers.com/videos/144-program-your-infrastructure-with-cdk-and-typescript) 路 Robert Hoffmann