> Markdown version of [/@syed-ali-abbas](https://www.wearedevelopers.com/@syed-ali-abbas). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Syed Ali Abbas Leads international people strategy at HelloFresh, focusing on HR tech and AI adoption. ## About Syed Ali Abbas leads international people strategy and HR business partnering at HelloFresh. He focuses on how large organizations can adopt practical technology to support their workforce. His work explores the reality of HR tech adoption. Rather than getting distracted by trends, he looks at how artificial intelligence actually impacts employees. He speaks on filtering out the noise around AI and sharing hard-won lessons from tech-driven business transformations. ## Past Sessions ### World Congress 2025 路 July 9, 2025 Berlin, Germany - [HR Tech: An Essential Ingredient for Tech-Driven Business Transformation](https://www.wearedevelopers.com/videos/1482-hr-tech-an-essential-ingredient-for-tech-driven-business-transformation) 路 30 min 路 馃帴 Watch recording - [The Impact of AI on your Workforce: Signal vs Noise](https://www.wearedevelopers.com/events/world-congress-2025/sessions/852-the-impact-of-ai-on) 路 30 min ## Videos - [HR Tech: An Essential Ingredient for Tech-Driven Business Transformation](https://www.wearedevelopers.com/videos/1482-hr-tech-an-essential-ingredient-for-tech-driven-business-transformation) 路 Adriaan Kolff, Jessie Schofer, Nazim Unlu, Syed Ali Abbas