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# Tatjana Obenaus
Global Head of Employer Brand at Prosus Group, exploring the impact of AI on tech recruiting.

## About

Tatjana Obenaus shapes employer brand strategy at Prosus Group. She focuses on the realities of recruiting tech talent in a market increasingly driven by automation.

As organizations rush to automate their talent pipelines, Tatjana explores how to keep the hiring process human. Her work examines the careful balance between artificial intelligence and human intuition, ensuring that algorithmic efficiency doesn't destroy the candidate experience or compromise a company's authenticity.



## Past Sessions

### World Congress 2025 · July 9, 2025
Berlin, Germany
- [Hiring for the Future: AI, Human Judgment, and the War for Top Tech Talent](https://www.wearedevelopers.com/events/world-congress-2025/sessions/651-hiring-for-the) · 30 min



## Cappuccino with HR

- [Employer Branding: Telling Stories That Matter](https://www.wearedevelopers.com/videos/1285-employer-branding-telling-stories-that-matter) · Rudi Bauer, Tatjana Obenaus


## Links

- [LinkedIn](https://www.linkedin.com/in/tobenaus/)