> Markdown version of [/@ulrich-irnich](https://www.wearedevelopers.com/@ulrich-irnich). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Ulrich Irnich Tech advisor and former CIO simplifying enterprise IT in the telecom space. ## About Ulrich Irnich guides telecom companies through massive IT transitions. During his time as CIO of Vodafone Germany, he directed the shift toward modern, customer-focused tech operations across the business. Before Vodafone, Ulrich led agile shifts at Unitymedia and simplified legacy architecture at Telef贸nica. He cares about stripping away technical bloat so systems actually serve people, a mindset that anchors his approach to innovation and purpose-driven leadership. With a background in electrical engineering, Ulrich spends his time away from the keyboard running marathons and cycling. ## Past Sessions ### World Congress 2024 路 July 17, 2024 Berlin, Germany - [The Power of Purpose: Unlocking Potential and Innovation](https://www.wearedevelopers.com/videos/1110-the-power-of-purpose-unlocking-potential-and-innovation) 路 30 min 路 馃帴 Watch recording ## Videos - [The Power of Purpose: Unlocking Potential and Innovation](https://www.wearedevelopers.com/videos/1110-the-power-of-purpose-unlocking-potential-and-innovation) 路 Steffen Bosse, Sue Quackenbush, Ulrich Irnich - [Unlocking the potential of Digital & IT at Vodafone](https://www.wearedevelopers.com/videos/602-unlocking-the-potential-of-digital-it-at-vodafone) 路 Ulrich Irnich