> Markdown version of [/@yanay-sela](https://www.wearedevelopers.com/@yanay-sela). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Yanay Sela
Builder of go-to-market engines for B2B AI and data products.

## About

Yanay Sela leads marketing for Bright Data, building the go-to-market engine for web data infrastructure. He previously served as the first CMO at Seeking Alpha and guided Appsee and Galatea through their respective acquisitions.

His talks break down the messy reality of launching technical products. He focuses on the friction of shipping B2B AI tools, offering actionable frameworks to align product and marketing teams over shared goals instead of passive-aggressive comments. 

Yanay also teaches marketing in the global MBA program at Reichman University and serves as a visiting professor across Europe.



## Past Sessions

### World Congress 2026 Europe · July 8, 2026
Berlin, Germany
- [Marketing x Product: How We Stopped Gaslighting Each Other and Built AI Products That Actually Work](https://www.wearedevelopers.com/videos/100244-marketing-x-product-how-we-stopped-gaslighting-each-other-and-built-ai-products-that-actually-work) · 30 min · 🎥 Watch recording



## Videos

- [Marketing x Product: How We Stopped Gaslighting Each Other and Built AI Products That Actually Work](https://www.wearedevelopers.com/videos/100244-marketing-x-product-how-we-stopped-gaslighting-each-other-and-built-ai-products-that-actually-work) · Ariel Shulman, Yanay Sela


## Links

- [LinkedIn](https://www.linkedin.com/in/yanaysela/)