You don't have to give developers everything to attract them!
Today we strike a blow for recruiters and HR managers by emphasizing their needs and wants. Do you have to hire developers in your job? Then you have probably already noticed that employee benefits such as flexible working hours, free lunch or a generous training budget are no longer as unusual as they were a few years ago. But how can you compete for skilled developers if you cannot offer several of the benefits that programmers often request. HR managers often even apologize to the applicant for not being able to offer some options. Many applicants value the honesty, but does it really help you when recruiting developers? It is better to impress with a positive recruiting pitch, in which you do not apologize, but rather emphasize what makes you different and what you can offer developers.
Focus on your benefits
Do not apologize if, for example, you do not offer remote working options in your development department, even though you know very well that developers really appreciate this advantage. Part of team building is to decide what you want to be good at and where you might not be so good. If you decide against a remote culture due to a deficient technical infrastructure or the demanding way of communication, this may not be attractive for some developers, but it may be an ideal situation for others. The same goes for other perks and benefits that your development department may or may not want to offer. When it comes to developer recruiting, do not assume that you are out of the running because your overall package does not appear to be as "attractive" as that of the competition
Show attitude and stand strong
In software development there is a saying – it’s not a bug, it’s a feature. Acknowledge the specific circumstance and make the most out of it. It will make your employer brand only stronger. Sell your work culture! Why don't you talk about how cooperative the software engineering team is and how fast things are moving in your company because you're communicating face-to-face. This can be a huge benefit in terms of speed, work-life-balance and career development for any developer.
It's not a bug, it's a feature!
Take a step back and consider what makes your job opportunity so unique for tech professionals. Maybe you don't serve lunch, but maybe your developers can work on projects of their own. You may not be able to offer remote working, but you may be able to provide childcare. Regardless of whether you are writing to a developer via email or creating a job offer, highlight the things that your company offers developers instead of explaining why you cannot offer any other benefits.
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