Entering a developer-first conference requires a different approach than traditional industry events. This practical checklist is designed for marketing, event, and product teams sponsoring WeAreDevelopers World Congress for the first time.
This checklist helps you move beyond generic booth planning and align your objectives, messaging, technical presence, and follow-up strategy with how developers actually evaluate brands. From defining measurable goals to preparing engineers for in-depth conversations and structuring post-event conversion, this framework ensures your first participation is intentional, focused, and results-driven.