B2B Campaign Specialist

The B2B Campaign Specialist plays a key supporting role in the execution of PSI's Account-Based Marketing (ABM) and broader B2B demand generation programs. Working closely with the ABM Lead, Sr. Manager of Growth Marketing, and the wider Demand Generation team, this role contributes to pipeline growth by ensuring campaigns are delivered on time, on brand, and optimized for performance.

This is a specialist level role designed for a marketer eager to build expertise in ABM, digital, and event campaigns. The Campaign Specialist will be hands-on with campaign execution, performance reporting, and cross-functional collaboration to support PSI's growth objectives.

Responsibilities

• Campaign Execution & Support

• Assist in the development and delivery of digital multi-channel campaigns across email, paid media, social, content syndication, and landing pages.
• Support event marketing initiatives including trade shows, webinars, and customer events by managing campaign logistics, promotional communications, and follow-up.
• Draft and edit campaign copy for emails, landing pages, and supporting materials with input from senior team members.

• ABM Program Support

• Partner with the ABM Lead to coordinate campaigns across 1:1, 1:Few, and 1:Many programs.
• Ensure account lists, segments, and campaign assets are accurately set up and executed in HubSpot, Salesforce, and ABM platforms.
• Monitor and maintain lead flow processes to support Sales alignment and account engagement efforts.

• Reporting & Optimization

• Assist in tracking campaign metrics and providing regular reports on engagement, conversion, and lead quality.
• Support testing initiatives (A/B tests, subject lines, CTA variations) to optimize messaging and campaign impact.
• Contribute to campaign retrospectives by sharing insights and recommendations for improvement.

• Collaboration & Coordination

• Work with cross-functional partners in sales, design, and content to coordinate deliverables and ensure campaign alignment.
• Manage incoming requests and tasks through Monday.com or other project management tools, ensuring deadlines are met.
• Support data accuracy and campaign documentation within HubSpot and Salesforce., * We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.

• We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. Â In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth!
• As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. Â At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!

Do you have experience in Marketing?, Do you have a Bachelor's degree?, * Exposure to ABM programs or tools (e.g., Triblio, MarketingOS, 6Sense, HubSpot).

• Experience supporting event marketing campaigns.
• Basic understanding of paid digital channels (LinkedIn Ads, Google Ads).
• Proactive learner with a strong interest in ABM and demand generation.
• Comfortable balancing creative and analytical tasks.
• Strong collaborator with excellent communication and interpersonal skills.
• Flexible and adaptable to changing priorities in a fast-paced environment.
• Quality-focused with a commitment to accuracy and detail., * Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent combination of education and experience)., * 1+ years of experience in B2B marketing, digital campaigns, or event marketing (internships and entry-level experience considered).
• Familiarity with marketing automation and CRM systems (HubSpot and Salesforce preferred).
• Strong written communication skills with the ability to produce clear, engaging campaign copy.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Analytical mindset with interest in marketing performance reporting.

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ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide. Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.