Conversion Rate Optimisation Specialist

• Own the CRO roadmap: Build and manage a rolling A/B and multivariate testing strategy across landing pages and websites.
• Experimentation & Personalisation:
• Launch iterative tests from layout tweaks to complex dynamic personalisation.
• Use behavioural targeting and segmentation to tailor content to users.
• Improve User Experience: Analyse every touchpoint in the journey - discovery, browsing, lead forms, and conversion funnels - to reduce friction and boost engagement.
• Deliver Commercial Impact: Partner with marketing teams to test offers, propositions, and creative that drive measurable commercial outcomes.
• Insight & Reporting: Translate complex data into actionable insights - delivering clear, visual reports that guide decision-making across teams.

Do you have experience in User research?, * Experience: 3-6 years in CRO, digital optimisation, or growth-focused UX.

Tools & Tech:

• Hands-on experience with GA4, GTM, and A/B testing platforms (AB Tasty, VWO, or Optimizely).
• Experience using landing page building tools such as Unbounce, Instapage, QuickPages, or similar.
• Confident editing and reading HTML, CSS, and JavaScript.
• Data-Driven Mindset: Ability to diagnose conversion challenges and identify testing opportunities through analytics, heatmaps, and user research.
• Collaboration: Experience working closely with designers, developers, and marketing teams.

Bonus Points For:

• Google Analytics certification.
• Experience in performance marketing or lead generation environments.
• Familiarity with GDPR-compliant data tracking setups.

At Leadly, we design and scale performance marketing systems that fuel growth for brands across the UK and beyond. We're now looking for a Conversion Rate Optimisation Specialist, someone who lives and breathes data-driven experimentation, turning insights into real-world revenue impact. You'll lead our CRO and testing initiatives across our network of brands and client sites; crafting test strategies, refining user journeys and owning our analytics and tracking infrastructure. This role blends creative thinking with technical precision - ideal for someone who's equally at home building experiments as they are decoding the data that follows., At Leadly, you'll join a team obsessed with testing, learning, and improving every day. We move fast, experiment often, and care deeply about creating seamless digital experiences that convert. You'll have the freedom to test bold ideas - backed by data, creativity, and a team that loves to win together.