Data Analyst

We're looking for a Data Analyst focusing on MarTech & Growth to join the marketing team at On the Beach. The role will report to the Senior Marketing Analyst. This is a hands-on role for someone who loves turning data into actionable insights that drive real business impact. You'll be working at the intersection of data, marketing, and growth strategy; building the infrastructure we need while uncovering the stories hidden in our numbers.

This role is ideal for a data analyst who wants to go beyond just building dashboards and reports. You'll be supporting our marketing team with everything from attribution modelling and channel performance analysis, to creating insights that shape our growth and acquisition strategy

What you'll be doing day to day

• Work on technical marketing platform projects, including website tagging, tracking, and analytics implementations.

• Analyzing marketing performance across acquisition channels (e.g. SEO, PPC, paid social, affiliates) to optimize spend and drive growth.

• Translating complex data findings into compelling insights and presentations for stakeholders across the business.

• Building and maintaining marketing analytics dashboards and data pipelines that the team relies on daily.

• Identifying opportunities in our data and working collaboratively with the wider marketing team to turn insights into marketing activities., We want to make sure everybody has the opportunity to perform at their best. If you require any reasonable adjustments during the interview process please let the Talent Acquisition team know and they will be happy to assist.

• Proficiency with Google Tag Manager and Looker Studio (or similar BI tools).

• Strong SQL skills - this is the backbone of the role, so you need to be comfortable writing complex queries and working with large datasets.

• Experience working with marketing data platforms and martech.

• GA4 experience.

• Hands-on experience with BigQuery (or similar data warehouses like Snowflake or Databricks).

Broader skills we're after:

• A growth mindset with experience in growth strategy or marketing analytics.

• Strong data visualization and dashboard design skills - you know how to make data accessible and actionable.

• Excellent collaboration and presentation skills - you're comfortable presenting insights back to the team and explaining technical concepts to non-technical stakeholders.

• Experience with search marketing (SEO/PPC) data is preferred but not a dealbreaker.

Nice to have:

• Experience in travel, tourism,or other B2C eCommerce sectors.

• Familiarity with popular ad platforms, including Google Ads and Meta.

• Experience with Dataform or dbt for BigQuery modeling.

• Python or R (nice-to-have).

• Experience with Bloomreach, or CRM data.

• Familiarity with ETL processes, data pipelines, and data governance best practices

Ways of working Our full time hours are 37.5 per week, but we don't have rigid working hours so you can find the working pattern that's right for you. We have core working hours between 10am - 4pm, so we can collaborate and enjoy the social side of work.

We also have hybrid working so we all work from home and from our Aeroworks office in Manchester City Centre. As a team we are in the office 2 days per week (usually Tuesday & Wednesday).

Our benefits We might be biased but we think our colleagues are pretty great. They're the people that have made On the Beach what it is today and continue to make it vibrant and successful tomorrow. That's why we offer a competitive benefits package, known as our Beach Perks, to all On the Beach colleagues.

These include:

• 25 days holiday plus your birthday off
• Generous discount on holidays, plus you will receive 2 extra days annual leave on top of your holiday allowance to use whilst you're away on your On the Beach package holiday
• Access to Learnerbly learning platform, plus workshops, courses and professional qualifications
• Enhanced maternity, paternity, shared parental leave and adoption pay, plus other family friendly support
• Employee Assistance Programme and free access to counselling
• Simplyhealth Optimise Health Plan
• Company Sick Pay scheme
• Regular wellbeing events
• Gym discount
• Share Incentive Plan (SIP)
• Death in Service cover
• Onsite subsidised coffee shop
• The Sandbox (our very own bar)
• Food and drink discounts across a number of venues in Manchester City Centre
• Regular social events
• Cycle to Work scheme

This isn't just a reporting role. You'll have the opportunity to shape how we understand and optimise our marketing efforts, influence strategy at a senior level, and see the impact of your work We're On the Beach! Since 2003, we've been rewriting the rules of how people discover, book, and experience their perfect getaway. What started as connecting people to short-haul beach holidays has evolved into something much bigger - premium beach destinations, long-haul adventures, and vibrant city breaks - and that's just the beginning of our story. We send around two million holidaymakers on their dream breaks every year. And we're still growing. Powered by our deep-rooted entrepreneurial spirit, proprietary tech, curiosity and our incredible people, we're accelerating - delivering best in class technology, the ultimate holiday app, and experiences that keep our customers coming back for more. Ready to build the future of travel with us?