Senior Digital Marketing & Web Analytics Manager

Website Management & Optimisation

• Own the website end-to-end (Contentful).
• Lead UAT, regression testing and analytics setup.
• Analyse performance, run A/B tests and drive CRO.
• Collaborate with product and dev teams on UX/functionality improvements.

Digital Marketing Delivery

• Manage SEO, PPC, paid social and web agencies.
• Deliver campaigns across paid and organic channels.
• Shape user journeys and support broader marketing strategy.

Analytics & Reporting

• Use GA4, GTM, HubSpot and Hotjar to track performance.
• Build dashboards, tagging frameworks and conversion reporting.
• Provide clear, actionable insights on spend and results.

Ownership & Collaboration

• Confidently work with senior stakeholders.
• Proactive, ideas-led and able to run with projects from day one.

• Digital Marketing and web management experience
• Strong technical skills in website management & analytics.
• Comfortable managing agencies and cross-functional teams.
• Experience with Contentful, GA4, GTM, HubSpot, Hotjar, A/B testing.
• Service-sector background helpful (healthcare not essential).
• Confident, data-driven, and hands-on.

A leading London-based private healthcare provider is looking for a Digital Marketing & Website Manager to take full ownership of their digital presence. With a brand-new website launching early 2025, this is a high-impact role for someone who loves combining hands-on digital execution with technical website management. You'll work across marketing, product and development teams, manage agency partners, and drive performance across all digital channels.