Digital Marketing, Social Media & Content Creator Executive

Adam Bernard Solicitors is seeking a talented and proactive Digital Marketing Executive to lead our online marketing efforts across Google, Meta, SEO, and social media platforms. The ideal candidate will have hands-on experience in paid advertising, content creation, analytics, and digital strategy.

This is an exciting opportunity for a creative and data-driven marketing professional who is ready to take ownership of campaigns and help grow the firm's online presence and lead generation.

Key ResponsibilitiesPaid Advertising (PPC)

• Plan, manage, and optimise PPC campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and TikTok.
• Conduct detailed keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance, adjust strategies, and maximise ROI.
• Prepare monthly performance reports and insights.

SEO & Website Optimisation

• Implement on-page and off-page SEO strategies to improve search rankings.
• Optimise website content, metadata, and landing pages for performance.
• Conduct SEO audits and recommend technical improvements.
• Monitor website analytics and user behaviour to improve conversions.

Content Creation

• Create engaging content for social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok).
• Design graphics, visuals, short videos, and marketing materials.
• Write compelling captions, blog posts, landing page content, and ad copy.
• Work with the team to develop marketing campaigns and branding initiatives.

Social Media Management

• Plan, schedule, and publish social media content across all platforms.
• Increase engagement, reach, and follower growth.
• Respond to messages, comments, and enquiries professionally.
• Analyse performance metrics and adjust content strategy accordingly.

Lead Generation & CRM

• Use targeted campaigns to increase inbound enquiries and qualified leads.
• Track leads and conversions using CRM systems (training provided).
• Provide analysis on lead quality and conversion performance., * Opportunity to lead digital strategy for a growing firm
• Professional development and training opportunities
• Supportive team environment
• Career progression within the marketing department
• Modern office and tools to support your creativityent for websites, blogs, social media, newsletters, and other marketing channels.
• Collaborate with the marketing team to develop content strategies that enhance brand visibility and engagement.
• Manage and update social media accounts by creating compelling posts and engaging with followers.
• Assist in developing press releases, media pitches, and other public relations materials.
• Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.
• Monitor content performance metrics and suggest improvements based on analytics data.
• Stay informed about industry trends to ensure content remains relevant and innovative.

Do you have experience in Social media management?, * Minimum 1-2 years of experience in digital marketing, PPC, or content creation.

• Strong experience with Google Ads, Meta Ads, and/or YouTube advertising.
• Practical knowledge of SEO best practices and analytics tools (Google Analytics, Search Console).
• Strong creative skills for content design (Canva, Photoshop, or similar).
• Experience in video editing (CapCut, Premiere Pro, Final Cut) is an advantage.
• Excellent writing skills and ability to create engaging content.
• Ability to analyse data, optimise campaigns, and generate clear reports.
• Highly organised, proactive, and able to work independently., * Proven experience in content writing or related roles.
• Strong understanding of public relations principles and practices.
• Proficiency in social media management tools and platforms.
• Excellent written communication skills with a keen eye for detail.
• Ability to adapt tone and style to suit different audiences and channels.
• Organised, proactive, with the ability to meet deadlines consistently.
• Creative thinker with strong research skills to produce accurate and engaging content. This position provides an exciting platform for creative professionals eager to make a meaningful impact through compelling storytelling across multiple channels.