Digital Marketing Analyst

Paid Search Campaign Management

• Develop and manage global campaigns across Google Ads and Microsoft Advertising (Bing).
• Conduct keyword research, bid management, and performance analysis to maximise ROI.
• Identify and define relevant target audiences.

Paid Social Advertising

• Build and manage global paid social campaigns across Meta (Facebook/Instagram) and LinkedIn.
• Implement audience targeting strategies and actively monitor campaign effectiveness.

Performance Analysis & Reporting

• Track KPIs and generate performance reports using Google Analytics and platform dashboards.
• Deliver actionable insights and recommendations to enhance campaign performance.

SEO & Keyword Strategy

• Apply SEO best practices to improve campaign relevance and landing page quality.
• Support the development of keyword strategies aligned with both paid and organic growth goals.

Technical & Creative Support

• Use basic HTML for landing page edits and troubleshooting tracking issues.
• Collaborate with creative teams on ad copy, messaging, and visual assets.

Budget & Spend Oversight

• Assist in managing channel spend to ensure cost efficiency and positive ROI.

Meraki Talent are partnering with a global insurance firm, who are looking to appoint a Digital Marketing Analyst to support global digital advertising activities. This role is ideal for someone who combines strong analytical capabilities with hands-on experience across paid search, paid social, and campaign optimisation., * Degree in Business, Marketing, Social Sciences, or related discipline.

• Minimum 3 years' experience in digital advertising, including expert-level knowledge of Google Ads.
• Hands-on experience with Microsoft Advertising, Meta Ads Manager, and LinkedIn Campaign Manager.
• Experience managing global or multi-market digital advertising campaigns.
• Proficient with Google Analytics and campaign tracking tools.
• Basic HTML skills for minor edits and troubleshooting.
• Strong commercial awareness with the ability to present clear, data-backed business cases for marketing investment.

Personal Competencies

• Strong analytical skills with exceptional attention to detail.
• Excellent communication and organisational abilities.
• Flexible, proactive, and solutions-focused approach to work.
• Global mindset with sensitivity to cultural differences.
• Previous experience in remote or hybrid working environments preferred.
• Ability to manage multiple priorities and work effectively under pressure.