Director, Digital Innovation & 3PD (LAC)

The Director of Digital Innovation & 3PD for LAC leads the digital transformation agenda across the Latin America & Caribbean region, serving as the primary architect of a forward-looking digital strategy that drives commercial growth, operational excellence, and superior customer experiences. This role owns the full spectrum of digital innovation - from emerging technology incubation and ecommerce performance to loyalty, data analytics, in-restaurant digital experiences, and the Third-Party Delivery (3PD) ecosystem.

This leader operates at the intersection of strategy and execution, partnering cross-functionally with global, regional, and in-market teams to pilot, scale, and optimize digital capabilities across diverse LAC markets. The Director brings a builder's mindset - identifying whitespace opportunities, championing experimentation, and translating technology trends into tangible business outcomes.

Responsibilities include but are not limited to:

• Develop and execute a multi-year digital innovation roadmap tailored to LAC market dynamics and aligned with global priorities.
• Identify, evaluate, and incubate emerging technologies including AI/ML, automation, new ordering platforms, last-mile innovation, and in-restaurant tech.
• Build a culture of experimentation: establish innovation frameworks, manage a portfolio of pilots, and drive rapid test-and-learn cycles.
• Serve as the primary digital voice within the LAC regional leadership team and represent LAC perspectives in global digital forums.
• Monitor global digital trends and competitive landscape to inform strategic decisions and identify differentiation opportunities
• Oversee performance of all digital ordering channels including web, app, kiosks, and aggregator platforms.
• Drive digital revenue growth, conversion rate optimization, and customer satisfaction across LAC markets.
• Partner with Operations and Supply Chain to ensure seamless digital-to-physical experiences.
• Lead experimentation in personalization, dynamic pricing, and new delivery and fulfillment models.
• Define and own digital commerce KPIs and establish clear accountability frameworks across markets.
• Partner with LAC marketing teams to enhance digital media effectiveness, CRM strategy, and loyalty program performance.
• Optimize loyalty platform engagement, digital campaign execution, and customer lifecycle management.
• Leverage first-party customer data to deepen engagement, increase retention, and grow lifetime value.
• Champion privacy-first data practices and ensure compliance with LAC data regulations across all CRM initiatives.
• Own regional digital product roadmaps in alignment with global platforms and architecture standards.
• Advocate for LAC market needs - localization, scalability, connectivity constraints, payment diversity - within global product development processes.
• Drive continuous improvement in platform performance, reliability, and user experience.
• Manage relationships with key technology vendors and platform partners.
• Champion a data-driven culture across the LAC digital organization.
• Establish KPIs, dashboards, and performance frameworks that connect digital activity to business outcomes.
• Partner with analytics and BI teams to surface actionable insights that inform strategy and investment decisions.
• Drive capabilities in customer segmentation, behavioral analytics, and predictive modeling.
• Lead the strategic direction, partner management, and performance optimization of the 3PD ecosystem across LAC.
• Improve delivery economics, customer experience, and operational reliability in partnership with Operations.
• Negotiate and manage aggregator and last-mile delivery partnerships at a regional level.
• Integrate 3PD initiatives into the broader digital innovation roadmap to ensure channel coherence and margin health.

• Bachelor's degree in Computer Science/IT, E-Commerce, Data Science, Business Administration, or related field
• MBA or equivalent advanced degree with a digital, technology, or strategy focus
• 10 plus years of experience in digital leadership roles with significant exposure to QSR, retail, or ecommerce; experience across multiple LAC markets preferred
• 6 plus years of experience Leading cross-functional digital, product, or innovation teams
• Ability to travel 10- 30%

What do we Offer?

• Insurance Plans
• 401k
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Volunteering time
• Many More…..

Compensation: The base pay range for this role is $163,000-$203,800 USD annually Pay within this range will be determined in good faith based on job-related factors, which may include skills, experience, education/training, location, and internal equity. Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

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