Data, Analytics & Martech

The selected candidate will become part of the Data Analytics & MarTech team, working cross-functionally with the Paid Media, SEO, and Development teams to ensure data reliability and generate analyses and insights that support business decision-making., * Design, build, and maintain operational and executive dashboards in Looker Studio and other visualization tools.

• Produce business and marketing KPI reports by consolidating data sources from GA4, Adobe Analytics, Paid Media, and SEO .
• Document metrics and formally define KPIs, including naming conventions, calculation formulas, data sources, and update frequency.
• Monitor campaigns and perform omnichannel attribution analysis to support media investment optimization., * Develop and maintain ETL/ELT pipelines, including semantic modeling, testing, and transformation documentation.
• Collaborate on the migration and modernization of ETL processes toward cloud infrastructure ( GCP ).
• Contribute to the evolution of the project's analytical Data Warehouse architecture.
• Apply data quality standards, including validation, cataloging, and transformation traceability., * Collaborate with implementation teams in maintaining tagging systems in GTM (web and server-side) and in the development of Adobe Analytics .
• Implement privacy-first solutions, including cookieless strategies, CMP (Didomi) integration, and Google Consent Mode v2 configuration.
• Demonstrate knowledge of digital privacy regulations and privacy-first measurement solutions.

Do you have experience in SQL?, * 2-4 years of experience in Business Intelligence or Data Analytics roles.

• Advanced SQL skills for data extraction and transformation in BigQuery .
• Experience with Google Analytics 4 and knowledge of the Google Cloud Platform ecosystem.
• Ability to design and maintain dashboards in Looker Studio or similar visualization tools.
• Knowledge of data governance principles, including data quality, lineage, and metric documentation.
• Familiarity with Adobe Analytics and willingness to integrate it into the working environment.
• Ability to identify patterns, anomalies, and opportunities in data, translating analysis into concrete and actionable recommendations for business and media teams.
• Technical documentation skills, including KPI definitions, specifications, and data catalogs.
• Strong focus on data activation: connecting analysis with campaign decisions, audience segmentation, and funnel optimization.
• Ability to communicate insights clearly and adapt communication to different stakeholders, whether technical profiles, media teams, or business leadership.

Nice to Have

• Experience with dbt, Dataform , or similar data transformation tools.
• Experience with data orchestration tools such as Airflow or equivalent solutions.
• Knowledge of Adobe Experience Platform (AEP), Adobe Target, or Adobe Journey Optimizer .
• Experience with omnichannel attribution models, customer segmentation, or Marketing Mix Modeling .
• Knowledge of machine learning techniques applied to marketing.
• Familiarity with Salesforce for CRM data analysis.
• Google certifications ( Google Analytics, Google Cloud, Looker ).
• Experience working with agile methodologies and multidisciplinary teams.
• Active interest in artificial intelligence applied to data and marketing.

GUT is an award-winning global creative network powered by Globant . We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth. With a diverse and passionate team across multiple countries, we're redefining how creativity and innovation work together to transform the industry, one brave idea at a time.