Senior Data Analyst, CRM - Monopoly GO!

Our Product Analytics team is looking for a Senior Product Analyst, CRM to join us on a fixed-term maternity cover contract supporting the CRM team on Monopoly GO! This role is ideal for an analyst who enjoys combining product analytics, lifecycle analytics, and player behavior insights to improve CRM campaigns, player engagement, and retention.

You will work closely with CRM stakeholders to measure campaign performance, evaluate experiments, build dashboards, identify player segments, and recommend ways to improve the impact of CRM initiatives. Your work will help the team understand not only whether campaigns performed well, but why, and what actions should be taken next.

At Scopely, we care deeply about what we do and want to inspire play, every day. Whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.

Monopoly GO! is a global phenomenon and one of the most successful mobile game launches in history, captivating millions of players worldwide.

What You'll Do

• Analyze player behavior and CRM performance across campaigns, lifecycle journeys, segmentation, retention, engagement, and monetization
• Measure the impact of CRM initiatives, including push notifications, in-game messages, inbox campaigns, offers, and lifecycle communications
• Design and analyze experiments, holdouts, and incrementality frameworks to understand the true impact of CRM actions
• Build dashboards, reports, and recurring analyses that help the CRM team make faster, better-informed decisions
• Translate data into clear recommendations that improve player targeting, personalization, campaign timing, and lifecycle strategy
• Partner with CRM, Product Analytics, Analytics Engineering, Data Platform, and Data Science teams to improve data quality, tracking, and decision-making
• Present insights clearly to technical and non-technical stakeholders, explaining what happened, why it happened, and what should happen next

Do you have experience in Tableau?, Do you have a Bachelor's degree?, * 3+ years of experience as a Data Analyst, Product Analyst, CRM Analyst, BI Analyst, or similar analytical role

• Experience working directly with CRM, lifecycle, growth, live operations, or product teams
• Strong SQL skills and comfort working with large datasets. Experience with BigQuery is a plus
• Experience analyzing player behavior, campaign performance, segmentation, retention, engagement, monetization, or lifecycle trends
• Working knowledge of experimentation methods, including A/B testing, holdouts, incrementality analysis, or campaign measurement frameworks
• Experience with visualization tools such as Looker, Tableau, Power BI, or similar. Looker experience is preferred
• Strong communication and presentation skills, with the ability to turn complex analysis into clear, actionable recommendations
• Ability to operate independently, prioritize effectively, and ramp up quickly in a fast-paced, collaborative environment
• Bachelor's degree in Business, Economics, Computer Science, Engineering, Mathematics, Statistics, or a related field, or equivalent practical experience, * Experience in mobile gaming, consumer apps, entertainment, e-commerce, or other high-scale digital products
• Experience with Python or R for analysis, automation, or statistical modeling
• Understanding of player lifecycle concepts such as onboarding, activation, engagement, retention, churn, reactivation, and payer behavior
• Experience with audience segmentation, personalization, campaign targeting, or recommendation frameworks
• Experience using AI frameworks or agentic coding tools such as Claude Code to accelerate analytical workflows, documentation, code generation, code review, or automation

Scopely is a leading video game and global interactive entertainment company, home to many of the world's most beloved and enduring experiences, including two of the most successful mobile games of all-time "MONOPOLY GO!" and "Pokémon GO," along with "Stumble Guys," "Star Trek Fleet Command," "MARVEL Strike Force," "WWE Champions," the Scrabble® franchise, "Yahtzee® With Buddies," and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry - bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team - including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely's position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like "MONOPOLY GO!" from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses - Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and "Best Workplaces for Innovators," Scopely believes that video games can be a force for good - creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.