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# What If AI Helps Us Build the Wrong Product Faster?


- **Event:** Conference India 2026

## Description

AI can help product teams generate ideas, prototypes, user stories, content and features at unprecedented speed. But what happens when that speed is applied to the wrong customer problem?

This is a highly interactive product-management workshop not a lecture. Participants will work in teams to invent an AI-powered product, pitch it with excessive confidence, challenge its assumptions, receive unexpected customer evidence and decide whether to build, test, reframe or stop.

Through product roasts, customer “truth bombs,” a feature-investment auction and rapid experiment design, participants will experience how AI can amplify solution-first thinking, weak discovery and feature-factory behaviour. They will then use a practical Wrong Product Faster Canvas to separate evidence from assumptions, clarify the real customer problem and design the smallest meaningful experiment before committing to development.

Participants will leave with a reusable decision framework for product discovery, prioritisation and outcome-based thinking plus a memorable experience of creating, defending, killing and rebuilding a product with their peers.



## Speaker

### [Sekhar Burra](https://www.wearedevelopers.com/@sekhar-burra)

CEO Sain Innovation


## Related talks at this congress

- [AI Is the Easy Part: Why Faster Engineers Don't Make Faster Businesses](https://www.wearedevelopers.com/events/conference-india-2026/sessions/1975-ai-is-the-easy-part) — Bharat Sharma
- [Autopsy of an Autonomous Incident: When the Agent Made It Worse](https://www.wearedevelopers.com/events/conference-india-2026/sessions/1977-autopsy-of-an) — Navin Pai
- [Prompt Debt: Why Your AI System Is Frozen in Time](https://www.wearedevelopers.com/events/conference-india-2026/sessions/1990-prompt-debt-why-your) — Suriya Prakash B
- [Teaching AI Coding Agents to Build It Right the First Time](https://www.wearedevelopers.com/events/conference-india-2026/sessions/1995-teaching-ai-coding) — Sajeetharan Sinnathurai

## Watch remotely

Can’t make it to Bengaluru? Watch this session live with Pro. You also get:

- All full videos, bookmarks, and playlists
- World Congress livestreams

[See pricing](https://www.wearedevelopers.com/pricing)

## Links

- [Get tickets](https://www.wearedevelopers.com/conference-india/tickets)