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# Big Business, Big Barriers? Stress-Testing AI Initiatives.


- **Date:** Thursday, Jul 18, 2024
- **Time:** 14:50–15:20 (30 min)
- **Room:** STAGE 11 (700)
- **Event:** World Congress 2024

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/1022-big-business-big-barriers-stress-testing-ai-initiatives)

## Description

In this case study, I will take you through the implementation project of an AI-driven optimisation tool in the production chain of a large international tire manufacturer.
I was part of a team made up of IT strategy and global AI executives. Together we worked through a variety of challenges that can arise in a multinational corporate environment.

The starting point was a lack of clear strategic direction and a culture of experimentation.
One of the biggest obstacles was the lack of a data strategy, coupled with the reluctance of senior management and different parts of the organisation to provide the necessary data.

In this talk, I will discuss why a team of data scientists and machine learning engineers alone is not enough.
I will highlight the various organisational barriers that can arise and how they can be overcome.
The talk will also highlight the importance of a structured organisation and a comprehensive strategic approach to AI.

## Speaker

### [Marin Niehues](https://www.wearedevelopers.com/@marin-niehues)

Consultant for Organisational & Product Development @Niehues Consulting


## Related talks at this congress

- [Bringing AI Everywhere](https://www.wearedevelopers.com/events/world-congress-2024/sessions/149-bringing-ai) — Stephan Gillich
- [Striving for simplicity in Data & ML](https://www.wearedevelopers.com/events/world-congress-2024/sessions/380-striving-for) — Matthias Niehoff
- [Bringing the power of AI to your application.](https://www.wearedevelopers.com/events/world-congress-2024/sessions/234-bringing-the-power) — Krzysztof Cieślak
- [The Art of Engineering Data-Driven Insights: From AI & MLOps Infrastructure to Software Development](https://www.wearedevelopers.com/events/world-congress-2024/sessions/287-the-art-of) — Danilo Sawatzki, Jannis Eickenroth, Joschua Sünneke, Matthias Kordt, Sebastian Klenke