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# Why you should use game design as your product strategy


- **Date:** Friday, Jul 19, 2024
- **Time:** 12:50–13:00 (10 min)
- **Room:** Airstream (120)
- **Event:** World Congress 2024

## Description

In product development, design ensure users will not get in any trouble and minimizes friction to guide the experience. Game design is about giving challenges and friction to a player. 
Yet players are willingly investing time in games to learn by their mistakes and feel that their potential is maximised.
What can we learn from game design to build products that motivate users more effectively? 
Can game design as a product strategy make our products more fun and meaningful byt introducing more friction and reward?

## Speaker

### [Marie Stålkrantz](https://www.wearedevelopers.com/@marie-stalkrantz)

A gameful way to product development


## Related talks at this congress

- [Let’s game it out – The art of turning a boring task into fun for everyone](https://www.wearedevelopers.com/events/world-congress-2024/sessions/150-let-s-game-it-out) — Jonas Scholten
- [Product discovery techniques developers should know](https://www.wearedevelopers.com/events/world-congress-2024/sessions/362-product-discovery) — Konstantin Diener
- [Why is technical design a crucial aspect of development?](https://www.wearedevelopers.com/events/world-congress-2024/sessions/95-why-is-technical) — Angelika Shvets
- [Bridging the gap between design and development](https://www.wearedevelopers.com/events/world-congress-2024/sessions/452-bridging-the-gap) — Jade Jiang, Noga Mann