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# Software defines the vehicle: Why customers and developers will love cars even more


- **Date:** Thursday, Jul 18, 2024
- **Time:** 10:50–11:20 (30 min)
- **Room:** Main Stage (5,000)
- **Event:** World Congress 2024

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/1114-software-defines-the-vehicle-why-customers-and-developers-will-love-cars-even-more)

## Description

Cars are on the verge of becoming one of the most exciting tech products ever – with hyper-personal AI-based digital assistants, new entertainment experiences and automated driving. Making rides safer, more comfortable and more sustainable. The foundation for this new mobility experience: software. 
As CEO of Volkswagen Group’s software company CARIAD, Peter Bosch will discuss the necessary step changes on the way to the software-defined vehicle (SDV). With insights from one of the largest automotive manufacturers in the world, he will present the drivers that will make the SDV a reality – and how it will turn cars into a completely new experience for customers and developers alike.

## Speaker

### [Peter Bosch](https://www.wearedevelopers.com/@peter-bosch)

CEO at CARIAD


## Related talks at this congress

- [A Hitchhikers Guide to Container Security - Automotive Edition 2024](https://www.wearedevelopers.com/events/world-congress-2024/sessions/237-a-hitchhikers-guide) — Reinhard
- [Code to Road in < 12 hours](https://www.wearedevelopers.com/events/world-congress-2024/sessions/157-code-to-road-in-12) — Lukas Sucher, Sebastian Roßner
- [Every CEO needs a digital twin to understand the scope of generative AI](https://www.wearedevelopers.com/events/world-congress-2024/sessions/33-every-ceo-needs-a) — Kai Mueller, Sebastian Luxem
- [Bringing AI Everywhere](https://www.wearedevelopers.com/events/world-congress-2024/sessions/149-bringing-ai) — Stephan Gillich