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# Transforming Newspaper Readers into NFT holders


- **Date:** Thursday, Jul 18, 2024
- **Time:** 11:30–12:00 (30 min)
- **Room:** STAGE 8 (120)
- **Event:** World Congress 2024

## Description

Founded in 1946, ‘Handelsblatt’ is Germany’s leading financial newspaper with over 550.000 daily readers. Enabling such an interested, but also critical community for the web3 world is an ambitious endeavor. Through multiple projects (Community NFTs, holder meetings and event raffles, AI-Art NFTs) I wander outside my comfort zone – journalism – into community management, creation and brand transformation. NFTs have proven to be a vivid tool of attracting a new customer base to a traditional but progressive newspaper. 

## Speaker

### [Christian Wermke | VistaVagabond](https://www.wearedevelopers.com/@christian-wermke-vistavagabond)

Journalist, Community Manager & Digital Artist


## Related talks at this congress

- [Building a trustful voting system on a blockchain](https://www.wearedevelopers.com/events/world-congress-2024/sessions/42-building-a-trustful) — Hendrik Ebbers
- [Unleashing a New Reality: The Transformative Power of XR Technologies for Developers](https://www.wearedevelopers.com/events/world-congress-2024/sessions/177-unleashing-a-new) — Bastian Schütz
- [Blockchain Beyond Crypto: Technology Unlocking Opportunities across Various Industries](https://www.wearedevelopers.com/events/world-congress-2024/sessions/228-blockchain-beyond) — Arthur Breitman, John Woods, Vicktoria Klich
- [Tokenization of Everything: Where the Real World Meets Blockchain](https://www.wearedevelopers.com/events/world-congress-2024/sessions/158-tokenization-of) — Michiel Mulders