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# How to Pitch Innovation to Your CEO


- **Date:** Wednesday, Jul 9, 2025
- **Time:** 12:15–13:15 (60 min)
- **Room:** M5 (45 Seats)
- **Event:** World Congress 2025

## Description

Many innovations and change initiatives never make it to implementation. Storytelling skills and the right pitch can change that. Successful changemakers know this. As soon as they take responsibility for an innovation or transformation, creating a pitch is one of the first tasks they tackle. CEOs no longer just expect good execution of strategy.  They are looking for convincing pitches with powerful stories and well-founded arguments. Whether it's for technology, CX, organizational or culture initiatives, successful pitches are based on the same principles and building blocks used by top changemakers in corporations, startups and politics alike. This universal framework for “How to Pitch Innovation like a Changemaker” can be learned in this workshop. As a proven approach, it has enabled numerous future makers to master communicative challenges.
Through real-life examples, Linda and Markus will give insights into change management, business storytelling, and compelling pitches to CEOs.

## Speaker

### [Linda Stauffenberg](https://www.wearedevelopers.com/@linda-stauffenberg)

Managing Director and Strategic Advisor at Experience One AG


## Related talks at this congress

- [Beyond the Code: Driving Change with Effective Communication](https://www.wearedevelopers.com/events/world-congress-2025/sessions/632-beyond-the-code) — Michelle de Bruijn
- [Hidden efficiency - How to enable your non-engineers as a CTO](https://www.wearedevelopers.com/events/world-congress-2025/sessions/493-hidden-efficiency) — Andi Stryz
- [How Visionary Leaders Drive Transformation](https://www.wearedevelopers.com/events/world-congress-2025/sessions/526-how-visionary) — Anu Bharadwaj, Boris Nemsic, Tobias Schlottke, Wolfgang Wendt
- [Breaking the Hardware Mindset: Overcoming Barriers to System-Level Innovation](https://www.wearedevelopers.com/events/world-congress-2025/sessions/908-breaking-the) — Réka Leisztner