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# Unwind: Breaking the Psychology of Cloud Vendor Lock-in


- **Date:** Thursday, Jul 10, 2025
- **Time:** 10:50–11:20 (30 min)
- **Room:** Stage 7
- **Event:** World Congress 2025
- **Tags:** aws, azure, cloud, devops, google cloud, open source, scalability, serverless, software architecture

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/1621-unwind-breaking-the-psychology-of-cloud-vendor-lock-in)

## Description

Do you base your goals and success criteria on what’s good for you? Or what’s good for your cloud provider? The phenomenon of vendor lock-in is widely acknowledged to over-sell and under-serve us, so why is this so prevalent? A cloud agnostic approach is a durable and highly sought after strategy, but it requires more than just redrawing an architecture. In this talk we’ll explore the narratives and psychological aspects that shape our choice of tooling, and the art of the possible when that tooling works for us.

## Speaker

### [Ruckus Voxi](https://www.wearedevelopers.com/@ruckus-voxi)

Global DevOps & Platform Engineering, Office of the CTO


## Related talks at this congress

- [How to Destroy a Monolith?](https://www.wearedevelopers.com/events/world-congress-2025/sessions/549-how-to-destroy-a) — Babette Wagner
- [Breaking the Hardware Mindset: Overcoming Barriers to System-Level Innovation](https://www.wearedevelopers.com/events/world-congress-2025/sessions/908-breaking-the) — Réka Leisztner
- [Reference Architecture of AI in the Cloud](https://www.wearedevelopers.com/events/world-congress-2025/sessions/739-reference) — Radu Vunvulea
- [4 years of building k8s platforms: lessons learned](https://www.wearedevelopers.com/events/world-congress-2025/sessions/505-4-years-of-building) — DrackThor