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# Beyond Digital: Leading Organizational Transformation with Deloitte and Zalando


- **Date:** Thursday, Jul 10, 2025
- **Time:** 10:50–11:20 (30 min)
- **Room:** Airstream 2
- **Event:** World Congress 2025

## Description

This fireside chat explores what truly defines deep organizational transformation beyond superficial digital changes, using Deloitte’s concept of “stagility” (stability plus agility) and Zalando’s real-world transformation journey as key examples. Topics include how Deloitte and Zalando collaborated to align technology, people, and culture; how transformation extends beyond implementing tools to embed new ways of working; the evolving role of AI in transformation; and how organizations are rethinking the definition of value in tech and workforce investments. The session concludes with practical advice for companies embarking on their own transformation journeys.

## Speakers

### [Birte Reitmann](https://www.wearedevelopers.com/@birte-reitmann)

Human Capital and Talent Transformation Expert at Deloitte
### [Rudi Bauer](https://www.wearedevelopers.com/@rudi-bauer)

Managing Director at WeAreDevelopers
### [Svitlana Bielushkina](https://www.wearedevelopers.com/@svitlana-bielushkina)

People & Organization Transformation Director at Zalando


## Related talks at this congress

- [HR Tech: An Essential Ingredient for Tech-Driven Business Transformation](https://www.wearedevelopers.com/events/world-congress-2025/sessions/545-hr-tech-an-essential) — Adriaan Kolff, Jessie Schofer, Nazim Unlu, Syed Ali Abbas
- [The Technology Revolution: Mastering the Challenges of Radical Change](https://www.wearedevelopers.com/events/world-congress-2025/sessions/504-the-technology) — Dominik Krimpmann
- [Successful talent development in tech: A joint journey of executives and talents](https://www.wearedevelopers.com/events/world-congress-2025/sessions/650-successful-talent) — Alexander Weißhaupt, Stefan Menschner, Tabitha Kleine, Vanessa Zellien
- [Breaking Silos: Successful Collaboration Between Tech & Business Teams in Complex Enterprise Systems](https://www.wearedevelopers.com/events/world-congress-2025/sessions/626-breaking-silos) — Alexander Weißhaupt, Stefan Menschner