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# ShapeShift: Reinventing Agile for a B2B SaaS Scale-Up


- **Date:** Thursday, Jul 10, 2025
- **Time:** 13:15–13:20 (5 min)
- **Room:** Stage 8
- **Event:** World Congress 2025

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/1655-shapeshift-reinventing-agile-for-a-b2b-saas-scale-up)

## Description

Delivering impactful product increments in a fast-scaling SaaS company like HERO Software
is tough, something Milton Leon Rodriguez, Head of Engineering at HERO, knows firsthand.
For his team, Scrum felt rigid, Shape Up too radical. So, he and his engineering team built
ShapeShift: a pragmatic blend of both, tailored for focus, efficiency, and flexibility.
With 6-week Milestones (inspired by Shape Up) and lightweight Scrum elements, HERO now

drives structured execution without the overhead. No unnecessary meetings, just
on-demand refinements, 10-minute dailies, and built-in cool-down cycles—all while keeping
teams stable for consistency.
ShapeShift isn’t a one-size-fits-all framework. It’s a work in progress, shaped by HERO’s real
dev team challenges. In his talk, Leon will provide an inside look at this evolving
methodology, sharing key learnings, practical insights, and how ShapeShift is helping HERO
scale smarter.

## Speaker

### [Milton Leon Rodriguez](https://www.wearedevelopers.com/@milton-leon-rodriguez)

Head of Engineering at Hero Software


## Related talks at this congress

- [Shaping Up: Rethinking Product Development with Basecamp's Shape Up Methodology](https://www.wearedevelopers.com/events/world-congress-2025/sessions/624-shaping-up) — Sebastian Gierlinger
- [Transforming Developer Experience: Lessons from Building a Platform Team](https://www.wearedevelopers.com/events/world-congress-2025/sessions/648-transforming) — Tobias Mende
- [Breaking the Hardware Mindset: Overcoming Barriers to System-Level Innovation](https://www.wearedevelopers.com/events/world-congress-2025/sessions/908-breaking-the) — Réka Leisztner
- [Why (most) software projects fail silently...](https://www.wearedevelopers.com/events/world-congress-2025/sessions/669-why-most-software) — Hendrik Lösch