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# Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz


- **Date:** Thursday, Jul 10, 2025
- **Time:** 14:10–14:40 (30 min)
- **Room:** Mainstage
- **Event:** World Congress 2025

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/1388-software-is-the-new-fuel-ai-the-new-horsepower-pioneering-new-paths-at-mercedes-benz)

## Description

Join Katrin Lehmann and Magnus Östberg and learn why software is the new fuel and AI the new horse power behind every new Mercedes-Benz. The Mercedes-Benz operating system MB.OS enhances connectivity, performance, and future-proof technology. Behind the scenes, however, there's a symphony of innovation at work. The MB.OS End-to-End Software Journey is the initiative to design these processes and build the required IT tooling. Discover how AI applications in our products improve safety, efficiency, and personalization and how our developers support AI implementation across the entire value chain.

## Speakers

### [Katrin Lehmann](https://www.wearedevelopers.com/@katrin-lehmann)

CIO of Mercedes-Benz Group AG
### [Magnus Östberg](https://www.wearedevelopers.com/@magnus-ostberg)

CSO of Mercedes-Benz AG


## Related talks at this congress

- [Breaking the Hardware Mindset: Overcoming Barriers to System-Level Innovation](https://www.wearedevelopers.com/events/world-congress-2025/sessions/908-breaking-the) — Réka Leisztner
- [Blueprints for Success: Steering a Global Data & AI Architecture](https://www.wearedevelopers.com/events/world-congress-2025/sessions/905-blueprints-for) — Dominik Schneider
- [Beyond AI Readiness: Scaling Data-Driven Engineering for Next-Gen Software & Infrastructure](https://www.wearedevelopers.com/events/world-congress-2025/sessions/513-beyond-ai-readiness) — Eduard, Jannis Eickenroth, Sophie Kleinke
- [MLOps & LLMOps in Banking IT: Automation, Infrastructure & Real-World Challenges](https://www.wearedevelopers.com/events/world-congress-2025/sessions/816-mlops-llmops-in) — Daniel Evenschor, Lars Langerbein, Matthias Kordt, Sebastian Klenke