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# Beyond the Logo: Data-Driven Employer Branding


- **Date:** Thursday, Jul 10, 2025
- **Time:** 16:50–17:20 (30 min)
- **Room:** Airstream 2
- **Event:** World Congress 2025

## Description

This panel discussion will explore how companies use data to shape their brand strategy, and balance analytics with creativity. From leveraging platforms like LinkedIn to measuring the impact of content such as blogs and podcasts, the conversation will reveal how data informs decisions and sometimes challenges assumptions about what resonates with talent.

## Speakers

### [Ana Gospodinova](https://www.wearedevelopers.com/@ana-gospodinova)

Director Talent Management at WeAreDevelopers
### [Aneta Bochenek](https://www.wearedevelopers.com/@aneta-bochenek)

Global Employer Branding Lead at StoneX Group Inc
### [Martyna Prus](https://www.wearedevelopers.com/@martyna-prus)

Employer Branding Lead at CD PROJEKT RED


## Related talks at this congress

- [Attract and Retain Talent: Strategies that Work](https://www.wearedevelopers.com/events/world-congress-2025/sessions/870-attract-and-retain) — Ana Gospodinova, Anastasia Pshegodskaya, Christine James, Luke Davis, Relinde Boerman
- [Tech-Enabled, People-First: The Future of Global Hiring](https://www.wearedevelopers.com/events/world-congress-2025/sessions/807-tech-enabled-people) — Ana Gospodinova, Daniel Zinner, Dennis Böcker, Shannon Janke
- [360 degree AI - who actually drives AI in Recruiting & Employer Branding](https://www.wearedevelopers.com/events/world-congress-2025/sessions/558-360-degree-ai-who) — Robindro
- [Hiring for the Future: AI, Human Judgment, and the War for Top Tech Talent](https://www.wearedevelopers.com/events/world-congress-2025/sessions/651-hiring-for-the) — Tatjana Obenaus