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# The irresistible UX: the psychology of brainwaves and clickbait


- **Date:** Thursday, Jul 10, 2025
- **Time:** 17:30–18:00 (30 min)
- **Room:** Stage 5
- **Event:** World Congress 2025
- **Tags:** frontend, ui/ux

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/1584-the-irresistible-ux-the-psychology-of-brainwaves-and-clickbait)

## Description

This presentation dives into how understanding the human brain’s wiring can lead to more intuitive, engaging, and seamless user experiences. By leveraging cognitive biases, psychological principles, and neuroscience insights, we can design interfaces and workflows that feel natural to users, guide their behavior, and create habit-forming interactions. We'll explore how to reduce friction in digital products, keeping users engaged and making interactions almost instinctive.

Although I'm not a developer, I'm working with developers, and our connection has always been close - once I understood the importance of the Developer Experience, it's even closer. This topic is something that I want to educate people about: as a developer it's important for you to understand how the developed product will be perceived by the users, and how you can contribute to make it even more user-friendly. 

## Speaker

### [Dora Makszy](https://www.wearedevelopers.com/@dora-makszy)

Product Designer, Information Architecture & Design Systems Geek


## Related talks at this congress

- [The retention flywheel: designing products people don’t want to leave](https://www.wearedevelopers.com/events/world-congress-2025/sessions/713-the-retention) — Madalena Costa
- [UX in the Dev Cycle: Moving from Handoff to Handshake](https://www.wearedevelopers.com/events/world-congress-2025/sessions/611-ux-in-the-dev-cycle) — Malte Breitzmann, Saskia Henatsch
- [How Average Developers Can Become Great Digital Designers](https://www.wearedevelopers.com/events/world-congress-2025/sessions/653-how-average) — Stan Bühne
- [Breaking the Hardware Mindset: Overcoming Barriers to System-Level Innovation](https://www.wearedevelopers.com/events/world-congress-2025/sessions/908-breaking-the) — Réka Leisztner