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# Recruiting with Soul & Smarts


- **Date:** Friday, Jul 11, 2025
- **Time:** 09:00–09:30 (30 min)
- **Room:** Stage 12
- **Event:** World Congress 2025

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/1477-recruiting-with-soul-smarts)

## Description

Join Jens Echterling, CPO at HeyJobs, for "Recruiting with Soul & Smarts," a strategic keynote on leveraging cutting-edge AI and indispensable human expertise in modern talent acquisition. Discover how AI optimizes performance marketing—from intelligent job ad creation to data-driven budget allocation—ensuring unparalleled reach to active and passive candidates. Explore how innovative AI assessment streamlines candidate qualification and enriches profiles, significantly reducing screening effort and enhancing hiring precision. The keynote reveals the critical junctures where AI drives efficiency and where the indispensable human touch in "sellcruiting" secures top talent and delivers a superior candidate experience. Gain actionable insights to build a truly future-proof recruiting strategy.

## Speaker

### [Jens Echterling](https://www.wearedevelopers.com/@jens-echterling)

CPO at HeyJobs


## Related talks at this congress

- [HR ROBO SAPIENS: Decoding AI Agents and Workflow Automation for Modern Recruitment](https://www.wearedevelopers.com/events/world-congress-2025/sessions/805-hr-robo-sapiens) — José Kadlec
- [360 degree AI - who actually drives AI in Recruiting & Employer Branding](https://www.wearedevelopers.com/events/world-congress-2025/sessions/558-360-degree-ai-who) — Robindro
- [Hiring for the Future: AI, Human Judgment, and the War for Top Tech Talent](https://www.wearedevelopers.com/events/world-congress-2025/sessions/651-hiring-for-the) — Tatjana Obenaus
- [How to Assess and Hire Talent: The Skills-Based Hiring Playbook for the AI Age](https://www.wearedevelopers.com/events/world-congress-2025/sessions/594-how-to-assess-and) — Guy Barel