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# Level-Up Your Global Reach: Mastering HREFLANG for Developers


- **Date:** Friday, Jul 11, 2025
- **Time:** 10:20–10:50 (30 min)
- **Room:** Stage 10
- **Event:** World Congress 2025
- **Tags:** frontend, performance, web standards

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/1429-level-up-your-global-reach-mastering-hreflang-for-developers)

## Description

Internationalization isn’t just about translation of your content — it’s about ensuring your websites are optimized for search engines across different languages and regions. HREFLANG annotations play a crucial role in making this happen, but implementing them correctly can be a challenge for developers.

Join ex-Google engineer Fili in this developer-focused session to gain a deep understanding of internationalization strategies for search engines. Learn best practices, dive into real-world case studies, and discover practical strategies to avoid common pitfalls. With Fili’s unique perspective as both a developer and technical SEO expert, you’ll walk away equipped to implement HREFLANG with confidence, enhance your international search performance, and deliver seamless user experiences across the globe.

This session is packed with actionable insights and hands-on tips tailored for developers who want to make their international websites stand out in search engine results.


## Speaker

### [Fili Wiese](https://www.wearedevelopers.com/@fili-wiese)

SEO Consultant and ex-Google engineer


## Related talks at this congress

- [Possibilities with Web Capabilities](https://www.wearedevelopers.com/events/world-congress-2025/sessions/664-possibilities-with) — Rowdy Rabouw
- [Marko.js: Unsung Hero of Scalable Web Frameworks](https://www.wearedevelopers.com/events/world-congress-2025/sessions/848-marko-js-unsung-hero) — Eugene Fidelin
- [Advanced Micro Frontends: Multi-Version and Multi-Framework Scenarios](https://www.wearedevelopers.com/events/world-congress-2025/sessions/501-advanced-micro) — Manfred Steyer
- [How Average Developers Can Become Great Digital Designers](https://www.wearedevelopers.com/events/world-congress-2025/sessions/653-how-average) — Stan Bühne