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# Building Developer Experience - Brick by Brick


- **Date:** Friday, Jul 11, 2025
- **Time:** 13:00–13:30 (30 min)
- **Room:** Stage 11
- **Event:** World Congress 2025
- **Tags:** community, culture, devrel, leadership, productivity

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/1461-building-developer-experience-brick-by-brick)

## Description

Digital Native Companies have been investing in Developer Experience(DX) for years but only in the last couple of years have we begun to see other industries invest in Developer Experience (or Developer Productivity) as Digital Business becomes mainstream. 

This session features Notes-from-the-Field from establishing DX from scratch, finding our way and where we are today. Learn from our challenges and hear how we taggled them, and hopefully find inspiration for your own journey. 

Join me for a peak into how the 91 Year old LEGO Group is tuning its digital ambitions to and investing in Developer Productivity and Happiness. 


## Speaker

### [Rasmus Hald](https://www.wearedevelopers.com/@rasmus-hald)

Master Cloud Builder, Head of Cloud & Developer Experience at The LEGO Group. Awarded Microsoft Regional Director and MVP


## Related talks at this congress

- [Transforming Developer Experience: Lessons from Building a Platform Team](https://www.wearedevelopers.com/events/world-congress-2025/sessions/648-transforming) — Tobias Mende
- [How Average Developers Can Become Great Digital Designers](https://www.wearedevelopers.com/events/world-congress-2025/sessions/653-how-average) — Stan Bühne
- [Putting Developer Experience at the Heart of Tech Recruiting](https://www.wearedevelopers.com/events/world-congress-2025/sessions/728-putting-developer) — Jannis Eickenroth, Linda Stauffenberg, Markus Stauffenberg
- [Building a Thriving Web Development Community in a Large Tech Company](https://www.wearedevelopers.com/events/world-congress-2025/sessions/598-building-a-thriving) — Jonathan Carle, Linda Bopp