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# GenAI Unpacked: Beyond Basic


- **Date:** Friday, Jul 11, 2025
- **Time:** 16:20–16:50 (30 min)
- **Room:** Stage 3 - Microsoft
- **Event:** World Congress 2025

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/1526-genai-unpacked-beyond-basic)

## Description

This demo-driven session delves into advanced aspects of Generative AI beyond basic prompt engineering. You’ll learn how GenAI works and how to implement use cases like classification, recommendation, and semantic search.

The session begins with core concepts such as tokens, exploring how transformers learn associations, followed by text generation via completions for a deeper understanding of model functionality. Key topics include embedding vectors, cosine similarity, and vector databases to explain semantic modeling.

You’ll also discover techniques like Retrieval Augmented Generation (RAG) to expand and manipulate model knowledge.

Finally, we’ll explore various model types and tools, including OpenAI Playground, Azure AI Studio, and Microsoft’s Semantic Kernel.

This technical session is ideal for those looking to understand and build intelligent applications powered by large language models.

## Speaker

### [Damir](https://www.wearedevelopers.com/@damir)

daenet GmbH - ACP Digital, Microsoft Regional Director, Most Valuable Professional - AI


## Related talks at this congress

- [Best practices: Building Enterprise Applications that leverage GenAI](https://www.wearedevelopers.com/events/world-congress-2025/sessions/494-best-practices) — Damir
- [From Zero to Hero: How to put GPT LLMs & friends into your applications - Generative AI in Action](https://www.wearedevelopers.com/events/world-congress-2025/sessions/456-from-zero-to-hero) — Christian Weyer, Sebastian Gingter
- [Beyond GPT: Building Unified GenAI Platforms for the Enterprise of Tomorrow](https://www.wearedevelopers.com/events/world-congress-2025/sessions/818-beyond-gpt-building) — Kapil Gupta
- [AI'll Be Back: Generative AI in Image, Video, and Audio Production](https://www.wearedevelopers.com/events/world-congress-2025/sessions/661-ai-ll-be-back) — Anonymized By Request, Martin Foertsch, Thomas Endres