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# Designing AI-first products: When the interface is no longer the product


- **Event:** World Congress 2026 Europe - Virtual Stage

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/2062-designing-ai-first-products-when-the-interface-is-no-longer-the-product)

## Description

This talk explores what changes in UX practice when intelligence, not interface, becomes the core product. Instead of designing screens first, AI-first products require designers to shape behaviours, expectations, and trust. The session reframes familiar UX methods for products where outputs are probabilistic, adaptive, and sometimes wrong.

## Speaker

### [Ekaterina Streltsova](https://www.wearedevelopers.com/@ekaterina-streltsova)

Head of Design


## Related talks at this congress

- [Designing the intelligence layer: The future of products beyond interfaces](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1527-designing-the) — Madalena Costa
- [The age of agency: When products start to think and act](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1613-the-age-of-agency) — Madalena Costa
- [AI-Driven Interfaces: Designing the New Grammar of Interaction](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1486-ai-driven-interfaces) — Markus Nissl
- [Liquid AI interfaces: how software eats frontend](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1565-liquid-ai-interfaces) — Patrick Reinbold