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# Engineering for Reality: Strategy, Culture & Technology for Unpredictable Markets


- **Event:** World Congress 2026 Europe - Virtual Stage

## Description

Digital transformation is no longer a technology challenge; it’s a leadership challenge. Businesses are navigating unpredictable markets, cost pressures, customer distrust, and rapidly shifting expectations around automation and AI. African operators, who have long worked in high-constraint environments, have developed transformation strategies that are now becoming globally relevant. We will discuss how to lead transformation that actually sticks particularly across culture, technology, operations, and customer experience. 


## Speaker

### [Priscilla Eyifah Abban](https://www.wearedevelopers.com/@priscilla-eyifah-abban)

Founder & CEO, REDWOOD TECHNOLOGIES LTD


## Related talks at this congress

- [AI and Agility: The Dynamic Duo for Disruption](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1480-ai-and-agility-the) — Christopher May
- [Partnering with AI: Building Future-Ready Teams](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1585-partnering-with-ai) — Daria Rudnik
- [Why Smart Engineering Teams Make Bad Decisions](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1648-why-smart) — Magdalena Szumna
- [Selling Your Technical Vision | For Leaders and the Engineers Who Want to Become Them](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1597-selling-your) — Anastasiia Shabalina