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# Selling Your Technical Vision | For Leaders and the Engineers Who Want to Become Them


- **Event:** World Congress 2026 Europe - Virtual Stage

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/2058-selling-your-technical-vision-for-leaders-and-the-engineers-who-want-to-become-them)

## Description

Right now in your company, a brilliant technical idea is dying on the boardroom table. 

It’s not because the idea is bad, but because it got lost in translation. While engineers speak the language of architecture and implementation, executives speak the language of ROI and risk. When this translation gap occurs, decision-makers default to "no" simply to protect the company.  

In this talk, Anastasia Shabalina, founder of makemeHEARD, shares a powerful communication framework designed to bridge this gap. You will learn how to debug the "human operating system" of decision-makers, escape the smart person's trap of leading with technical jargon, and utilize a reliable four-step algorithm to structure your pitches. 

Whether you want to protect your system from a revenue crash or reclaim your team's time, this session will show you how to transform your technical insights into business necessities. Stop letting your best ideas stay on your local machine –it's time to engineer the momentum toward a definitive yes.  

## Speaker

### [Anastasiia Shabalina](https://www.wearedevelopers.com/@anastasiia-shabalina)

Executive Communication & Pitch Advisor | Founder @ makemeHEARD


## Related talks at this congress

- [Why Smart Engineering Teams Make Bad Decisions](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1648-why-smart) — Magdalena Szumna
- [Unbiased Decision-Making: Designing Better Decisions in High-Pressure Engineering Teams](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1631-unbiased-decision) — Anna W Kriss Petersson
- [From Code to Culture: Why Leadership Determines Software Quality](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1540-from-code-to-culture) — Oskar Kruschitz
- [Same Words, Different Worlds: Who's in Control?](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1594-same-words-different) — Christina Rohrmoser, Stefan Wöhrer