> Markdown version of [/events/world-congress-2026-europe-virtual-stage/sessions/1601-software-rollouts](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1601-software-rollouts). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Software Rollouts Are a People Problem: Meet the Nine Change Management Monsters


- **Event:** World Congress 2026 Europe - Virtual Stage

## Recording

[Watch recording](https://www.wearedevelopers.com/videos/2109-software-rollouts-are-a-people-problem-meet-the-nine-change-management-monsters)

## Description


You can do everything right—every method, every template—and still watch a rollout fall apart. Because rollouts don't run on code; they run on people. Drawing on seven years of enterprise, Europe-wide transformations, Nina introduces the nine "change management monsters" that quietly derail adoption, and the concept of communication debt—the alignment you skip today that you repay later as rework, resistance, and lost trust. Expect practical frameworks, psychological tricks, and one honest takeaway: the goal isn't zero debt, it's zero surprises.

## Speaker

### [Nina Malakhova](https://www.wearedevelopers.com/@nina-malakhova)

Founder at The Workshop Academy


## Related talks at this congress

- [Months to minutes: Real world continuous deployment and its sustainability impact](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1574-months-to-minutes) — Marcel Cremer
- [The 4 Cs of Product Operations: Building Sustainable Improvement Without Burnout](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1612-the-4-cs-of-product) — Gabriel Casals
- [Monster Motel – Debugging the Patterns That Secretly Corrupt Your Work](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1573-monster-motel) — Sabine Wojcieszak
- [From Code to Culture: Why Leadership Determines Software Quality](https://www.wearedevelopers.com/events/world-congress-2026-europe-virtual-stage/sessions/1540-from-code-to-culture) — Oskar Kruschitz